Scarface Cuts It Up With The New Coca-Cola Campaign

Coca-Cola is getting back to the roots--their Columbian roots, that is. Al Pacino, a.k.a. Scarface, infiltrates the new Coca-Cola campaign with his rowdy, rough-around-the-edges, bad-guy persona. Similar to their current campaign about "being extraordinary" and "the thing you drink on your way to the top", Tony puts it right out there for you: "You better drink some fuckin' coke, or you're gonna get your ass fucked."