A new study was released last Tuesday that showed that marketing focus groups were a giant waste of time. Others argue that money spent on “researching” your target audience is a waste of time and money as well, but MobileCorp gathered together 20 young individuals to test the effectiveness of their product. Seems as though no one could stay focused once they were in the focus room. Many claimed they hadn’t taken their meds that morning, didn’t give a shit in the first place, and others couldn’t detach themselves from the cell phones. Seeing how the focus group was targeting specific bandwidth to efficiently deliver information via Facebook at an insanely incredible rate, most of the young adults said they just didn’t have the time to spend on learning how to effectively speed up their lives.
Hello,
ReplyDeleteA focus group is a great interactive way to elicit feedback from a selected group of people on a current or future project your company is looking to act on. Especially compared with other forms of marketing research, a focus group could be a cost-effective way of gathering user's opinions. Thank you...
Qualitative Market Research