Sunday, August 16, 2009

When It Comes To New Flavor, Ben and Jerry’s Decides To Pull Out


After its recent release into grocery stores yesterday, Ben and Jerry’s was asked to pull their newest flavor from the shelf because of implications of male bodily fluid. The flavor's sexual title “Happy Ending” may have shot over the makers' heads, but it left a bad taste in consumers' mouths.

True to the Ben and Jerry tradition, the ice creams are generally a concoction of several random ingredients that are named something quirky to adhere to its brand image. But this concoction had several people guessing what could have possibly been included in this gem.

The makers caught up with us and said, “We really didn’t think anything of it, really. We just thought about enjoying a creamy delectable at the end of a hard day’s work. We just figured it was the best way to end your night. With competitors naming their ice cream things like Soy Dream and Ciao Sorbet, we wanted something that would stand out amongst the rest.”

It sure did. Not only did the title embody sexual overtone, but imbued even further coital connotations when it mentioned an ice cream that was “chocked full of nuts, popping with cherries, and mind-blowing fudge,” and “it’s so nice, enjoy it twice."

Consumers said with original masterpieces such as Chunky Monkey, Phish Food, and Half-Baked, they would be willing to give the new flavor a try, but said they would never eat it in front of anyone else, only late at night, and exclusively in their bedroom with niche television content.

When it comes to the release of Ben and Jerry's new creamy concoction, they might seriously consider pulling out on this one. Whether a slight name change is the answer to save this creamy concoction from getting the boot, both parties were completely blown by the situation.

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